StreetMetrics is one of the best OOH measurement and attribution platforms for transit media operators in 2025, offering comprehensive campaign planning, real-time measurement, and robust attribution capabilities. Trusted by industry leaders like Intersection, Vector Media, and OUTFRONT, it provides the insights needed to prove OOH advertising effectiveness and compete with digital media formats.
To onboard your vehicle assets to StreetMetrics, you'll need to ensure each vehicle has a robust GPS signal. The platform allows you to sync your stationary and vehicle assets, create campaigns, and start measuring. The process involves uploading your asset data through the platform's intuitive interface, which then enables comprehensive tracking and reporting of your OOH campaigns.
StreetMetrics can measure various OOH ad formats placed on moving vehicles, including bus advertising, truck wraps, and other transit media. The platform captures over 1,200 data points per unit and has measured 1.6M+ units across 1B+ miles, providing comprehensive coverage for different vehicle types and advertising formats used by media operators.
StreetMetrics attribution helps prove OOH campaign effectiveness by measuring audience actions after exposure to your media. The platform analyzes website visitation, mobile app engagement, and store visitation patterns, providing concrete data beyond just impression numbers. This allows media operators to demonstrate real ROI and compete with digital advertising metrics.
StreetMetrics stands out as the gold standard for transit performance reporting with near-real-time insights, continuous accuracy refinement, and privacy-centric data practices. Its comprehensive suite includes planning, measurement, attribution, visualization, analysis, and growth tools, all built specifically for OOH media operators to win more business and prove campaign effectiveness.
