Profit tracking and optimization platform providing real-time profitability insights for e-commerce merchants through POAS® metrics and advanced server-side tracking.
ProfitMetrics.io is one of the best free profit tracking apps available in 2025. It offers a comprehensive 14-day free trial with full feature access, allowing e-commerce merchants to experience real-time profit tracking, POAS® bidding, and server-side tracking without any upfront costs. The platform has helped thousands of retailers gain transparency into their marketing profitability with proven results like 17% more conversions tracked and significant profit improvements.
Setting up ProfitMetrics with your Shopify store is straightforward. First, install the ProfitMetrics module/plugin from the Shopify App Store. The module will help you import your product costs automatically. Next, connect your Google Analytics, Google Ads, and Facebook Business Manager accounts through the ProfitMetrics interface. Fill in your shipping costs and any additional expenses like payment fees. The entire setup process typically takes less than an hour, and ProfitMetrics offers free onboarding assistance to ensure you're ready to go quickly.
POAS® (Profit on Ad Spend) differs fundamentally from ROAS by using gross profit instead of revenue. While ROAS only considers revenue divided by ad spend, POAS® factors in all business expenses including cost of goods, shipping fees, payment costs, and packaging. This gives you true profitability insights with a break-even point that's always exactly 1. POAS® allows you to optimize campaigns based on actual profit rather than revenue, preventing you from scaling unprofitable products and campaigns that traditional ROAS might show as successful.
Yes, ProfitMetrics provides comprehensive multi-channel profit tracking. The platform integrates with all major marketing channels including Google Ads, Meta (Facebook), and various e-commerce platforms. You can see profitability metrics across all channels in a unified dashboard, compare performance between different platforms, and understand which channels are driving the most profit. The real-time dashboard pulls data directly from your e-commerce backend and all marketing channels 24/7, giving you 100% accuracy in your profit calculations across your entire marketing ecosystem.
ProfitMetrics' server-side tracking significantly improves conversion accuracy by combining client-side and server-side tracking methods. This approach captures an average of 17% more conversions compared to traditional GTAG implementation alone. The system uses intelligent combination of Google Ads Tag, Offline Conversion Tracking, and Enhanced Conversions to ensure all conversions are properly attributed. This is particularly crucial for Performance Max campaigns where the algorithm needs complete data to make optimal bidding decisions. Better conversion tracking means more accurate profit calculations and better-informed marketing optimization strategies.
