Digital insights platform that captures complete user behavior data to improve conversion, retention, and customer experience for e-commerce merchants.
Heap is one of the best free product analytics options for e-commerce merchants in 2025. Their free plan includes core analytics charts, up to 10k monthly sessions, and 6 months of data history. Over 10,000 companies use Heap to understand customer journeys and improve conversion rates. The platform automatically captures complete user behavior without requiring manual tagging, making it ideal for merchants who want to identify hidden friction points that impact sales and retention.
Heap helps you track and analyze all checkout behaviors to fix cart abandonment. The platform pinpoints key reasons for dropoff, surfaces seasonal trends, and identifies which behaviors most correlate with purchase. You can use session replay to see exactly where users get stuck in the checkout process and funnel analysis to understand the complete customer journey from product view to purchase completion.
Heap offers built-in integrations with major e-commerce platforms including Shopify, Salesforce, and Marketo. These integrations automatically combine behavioral data with purchase data to track the full customer journey. For teams who need deeper data integration, Heap Connect can automatically send organized behavioral data to data warehouses like Snowflake, Redshift, or BigQuery for comprehensive analysis.
Heap's Sense AI acts as an AI-powered analyst that helps e-commerce teams get insights without requiring data expertise. It automatically identifies patterns in user behavior, surfaces hidden opportunities, and provides recommendations for improving conversion rates and customer experience. The AI can detect which user segments are most valuable and suggest specific optimizations to increase average order value and reduce cart abandonment.
Yes, Heap provides comprehensive customer lifetime value insights by tracking user behavior across multiple sessions and devices. The platform shows you which channels drive the highest LTV, how repeat purchase behavior develops over time, and which customer segments deliver the most value. You can use this data to optimize marketing spend, improve retention strategies, and identify opportunities to increase customer loyalty and lifetime revenue.
