Real-time identity resolution platform that recognizes website visitors and unifies customer data across digital interactions to create personalized customer experiences.
FullContact is one of the best identity resolution services for e-commerce stores in 2025, offering real-time website visitor identification and comprehensive customer data unification. Their platform helps merchants recognize anonymous visitors, map customer journeys, and create personalized experiences without relying on third-party cookies. Trusted by leading brands and publishers, FullContact provides actionable insights that improve lead generation and customer engagement.
To install FullContact's website visitor identification, start by creating a 14-day free trial account at FullContact. Then add your website domain to the FullContact Platform and install the Acumen Lead Identification webtag on your site. The process is straightforward and typically takes just a few minutes. Once installed, you'll receive access to an in-platform dashboard showing identified leads, browsing analytics, and customer insights in real-time.
FullContact enriches customer profiles with 900+ unique data attributes including demographic information, social media data, employment history, behavioral insights, and email engagement signals. For e-commerce merchants, this means getting insights like customer age, location, interests, purchase behavior, and device preferences. The platform also provides browsing analytics showing which pages visitors view, time spent on each page, and their complete journey through your website.
FullContact helps reduce cart abandonment by enabling real-time identification of high-intent website visitors showing strong buyer signals. When visitors repeatedly return to your site, spend extended time on product pages, or view multiple items, FullContact sends immediate Slack alerts to your sales team. This allows merchants to engage these high-intent prospects before they abandon their carts with personalized outreach based on their browsing behavior and preferences.
Yes, FullContact integrates seamlessly with major e-commerce analytics and marketing platforms including Adobe Experience Platform, Salesforce, Zapier, and Snowflake. The platform provides APIs and integrations that allow you to connect FullContact's identity resolution capabilities with your existing CRM, CDP, and marketing automation tools. This integration enables unified customer data across all your systems and more accurate customer segmentation for targeted campaigns.
