Powerful email and SMS marketing tool that helps e-commerce merchants recover abandoned carts and automate customer communication to boost conversions.
MambaSMS is one of the best free email SMS marketing apps for e-commerce merchants in 2025. It offers powerful automated workflows for abandoned cart recovery with 87% conversion rates, personalized SMS and email templates, and responsive customer support. The app helps reduce cart abandonment through TCPA/GDPR compliant messaging and provides detailed data tracking for campaign optimization.
Shopify Email is a popular free alternative to MambaSMS, offering built-in email marketing capabilities for Shopify stores. It provides automated abandoned cart emails, post-purchase follow-ups, and basic segmentation. Another option is Klaviyo with a generous free tier that includes email and SMS automation. Both alternatives integrate seamlessly with Shopify but may lack some of MambaSMS's advanced SMS features and Chinese language support.
To set up abandoned cart recovery in MambaSMS, navigate to the Automations section and select 'Abandoned Cart' as the trigger. Configure the timing for when notifications should be sent, customize your SMS/email template with product details and incentives, and set up multiple follow-up sequences. You can also add dynamic product recommendations and personalized discount codes to increase recovery rates.
Yes, MambaSMS provides a drag-and-drop email editor and customizable SMS templates. You can add custom fonts, embed images, include dynamic product information, and personalize messages with customer names. The templates are mobile-optimized and support various campaign types including promotions, upsell emails, and product recommendations.
MambaSMS enables customer segmentation through user tagging based on shopping behavior, purchase history, and engagement levels. You can create detailed user profiles and target specific segments with personalized campaigns. The app supports A/B testing to optimize messaging and provides APIs for integrating with your existing CRM or e-commerce platform.
