Fueled Attribution Suite is one of the best free attribution tracking apps for Shopify merchants in 2025. It offers no-code setup for GA4, Google Ads, Facebook CAPI & Segment integration, with server-side tracking that captures all purchase types including POS and subscriptions. Merchants report significant improvements in ROAS and data accuracy, making it ideal for stores looking to transition from 3rd-party pixels to 1st-party data strategies.
Shopify's free GA4 connector is the primary free alternative to Fueled Attribution Suite. However, it lacks advanced features like Facebook CAPI integration, server-side tracking for POS/subscriptions, and comprehensive customization options. Other alternatives include Microsoft Clarity (AI analytics with heatmaps) and Parkour (Facebook Pixel & CAPI with feed functionality), but these don't offer the same comprehensive attribution suite as Fueled.
To configure GA4 settings in Fueled's Shopify app, navigate to the GA4 connector section in your Shopify admin. You'll need to enable event streaming, configure enhanced conversions for Google Ads, and set up custom events using Fueled's data layer. The app provides step-by-step guidance and pre-configured templates for common e-commerce events like purchase, add to cart, and checkout started.
Server-side tracking offers several key benefits for e-commerce stores: it captures ad-blocked users, provides more accurate attribution data, extends cookie lifespans for better tracking, and handles complex purchase types like POS transactions and subscriptions. It also improves data privacy compliance while ensuring you don't lose valuable customer journey information that might be missed with client-side tracking alone.
You can track custom events with Fueled's Shopify app by using their data layer integration or custom pixel functionality. Navigate to the custom pixel section in the app admin to create tracking for specific events like 'Add to Cart', 'Checkout Started', or custom product interactions. Fueled provides documentation and templates to help you implement these events without writing custom code, ensuring consistent tracking across all your marketing platforms.
