Overview

Max AI: Omni Translator delivers context-aware, shopper-friendly translations with an ecommerce-optimized AI model in 100+ languages.

Max AI: Omni Translator delivers context-aware, shopper-friendly translations with an ecommerce-optimized AI model in 100+ languages. Merchants can bulk-translate the entire store, automate daily translation with Auto-Pilot, and refine wording field by field with a built-in editor.

Who It's For

Global Expansion

Merchants expanding to new languages and markets

Large Catalogs

Stores with large catalogs that can't translate item-by-item

Team Control

Teams that want control (review, edit, glossary) without leaving Shopify

Complete Translation

Stores that need more than product translation (theme text, policies, emails, menus)

What You Can Translate

Max AI: Omni Translator supports a wide range of Shopify translatable resource types:

Products & Collections — titles, descriptions, handles, SEO fields, options, selling plans, metafields
Content — pages, blogs, and articles
Navigation — menus and links
Store Policies — privacy, terms, refund, and similar
Email Templates — notification emails and packing slips
Delivery & Payment — delivery method definitions and payment gateway text
Media — image alt text for supported image resources
Theme Content — theme locale files and layout text (JSON templates, section groups)
App Embeds — theme app embeds

Core Workflow

Add a language in Shopify

Add at least one additional store language in Shopify admin so there is a target locale to translate into.

Enable the language in the app

Choose which languages you actively manage with the app (your "app active languages").

Run a full scan

The scan builds your baseline inventory and metrics: what content is translatable, character totals (credit estimation), and coverage signals.

Translate in bulk or selectively

Translate what you need, when you need it: bulk translate an entire resource type, translate only selected items, or re-translate when source content changes.

Review and edit translations

Open an item, inspect its fields, and adjust translations inside the app. Rich text (HTML) fields are supported with an editor that preserves formatting.