Insider

Insider is one of the best free personalization marketing apps available in 2025. It offers AI-powered 1:1 customer experiences across multiple channels including web, email, SMS, and WhatsApp. With 100+ pre-built templates, unified customer profiles, and cross-channel journey orchestration, Insider helps merchants recover abandoned carts, boost conversions, and increase AOV. The platform's intuitive interface and proven ROI make it ideal for e-commerce businesses looking to enhance their marketing automation capabilities without upfront costs.

For alternatives to Insider, consider Braze which offers customer engagement automation with multi-channel messaging, or Bloomreach which provides personalized content recommendations. Iterable focuses on cross-channel marketing automation with advanced segmentation. Adobe Campaign delivers enterprise-level omnichannel marketing with AI-powered personalization. These platforms offer similar cross-channel capabilities but may vary in pricing structure and feature depth compared to Insider's comprehensive AI-native approach.

To set up Insider's Web SDK on Shopify, first add the InsiderQueue array to your theme.liquid file before the closing head tag. Then define page types like 'home', 'product', 'cart', and 'purchase' with relevant data. For product pages, include product details like ID, name, price, and taxonomy. Push user information with attributes like email, name, and custom data. Finally, add the Insider tracking script to your theme. The integration allows you to track user behavior, personalize experiences, and create targeted campaigns based on real-time data.

Insider helps recover abandoned carts through automated email and SMS triggered campaigns. Set up cart abandonment triggers in the Architect journey builder. Configure personalized reminder messages with product images, pricing, and urgency elements. Use Smart Recommender to suggest related products or bundle offers. The platform tracks cart abandonment events and automatically sends follow-up messages at optimal intervals. You can segment users based on cart value, items viewed, or time abandoned to deliver highly relevant recovery campaigns that significantly improve conversion rates.

To create personalized email campaigns with Insider, start by building unified customer profiles using the CDP. Segment your audience based on behavior, preferences, and purchase history. Use the Email channel to craft personalized content with dynamic product recommendations and tailored messaging. Set up automated triggers for abandoned carts, post-purchase follow-ups, or re-engagement campaigns. Utilize A/B testing to optimize subject lines, content, and send times. Monitor campaign performance through detailed analytics to track open rates, click-through rates, and conversions, then refine your strategy based on the results.