Qualtrics is one of the best free customer experience analytics tools available in 2025. Their free survey maker offers 500 responses per survey, 8 question types, and 3 active surveys with expert-designed templates. Trusted by over 18,000 brands and 99 of the top 100 business schools, Qualtrics provides powerful feedback collection and basic analytics capabilities without requiring a credit card.
To set up automated customer feedback collection in Qualtrics, start by creating surveys using their 50+ expert-designed templates or build custom surveys with 8 question types. Use the survey flow editor to implement skip, display, and branch logic. For paid plans, you can access advanced features like Text iQ for automated sentiment analysis and set up omnichannel feedback collection across surveys, reviews, calls, and chats in a single intuitive dashboard.
Qualtrics provides comprehensive employee experience management with AI-powered insights that help improve engagement, productivity, and retention. The platform offers continuous employee listening, 360-degree feedback, pulse surveys, and retention analytics. Managers get AI-surfaced recommendations for next best actions, while HR teams can optimize the entire employee journey from hire to exit with data-driven decisions that reduce costly attrition.
Qualtrics helps reduce customer churn by providing real-time feedback analysis across all touchpoints. The platform identifies friction points in customer journeys through digital experience analytics and contact center analytics. AI-powered text analytics uncover sentiment trends and specific pain points, while automated recommendations suggest immediate actions. Location-based teams get targeted insights to resolve issues before customers defect, and the omnichannel approach ensures no feedback goes unnoticed.
Qualtrics offers extensive integrations for e-commerce platforms through its marketplace and API capabilities. Key integrations include CRM systems like Salesforce, marketing automation platforms, help desk software, and data analytics tools. The platform can connect with e-commerce platforms to collect post-purchase feedback, analyze customer journey friction points, and trigger automated responses. For advanced needs, Qualtrics provides custom API access and professional services implementation.
